Report: Google offers to split parts of ad business into Alphabet to avoid antitrust lawsuit
July 9, 2022
The Wall Street Journal is reporting today that Google has “proposed splitting parts of its business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella.”
This concession is meant to avoid a US Department of Justice lawsuit that would prefer an outright sale or divestiture of the ads business from Google. It’s not clear how receptive to…