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Sensor Tower — Call of Duty: Mobile hits $87 million and 172 million downloads in 2 months

Call of Duty: Mobile has reaped nearly $87 million in global player spending and more than 172 million downloads in its first two months, according to Sensor Tower Store Intelligence estimates.

While there have been a few Call of Duty mobile games in the past, none have ever gotten this kind of traction out of the gate. The Tencent-developed title reached a record-breaking 100 million in just its first week, but that pace has since slowed, Sensor Tower said. The game picked up nearly 21 million installs in November, compared to almost 146 million in October.

The game has been a hit in the U.S., where it has seen nearly 28.5 million installs, or 16.6% of all downloads. India came in second with 17.5 million installs, or 10.2%, and Brazil ranked third with 12 million installs, or 7%.

Google Play generated the majority of downloads, accounting for just over 89 million, or 52 percent. The iOS version, meanwhile, accumulated nearly 83 million downloads, or 48 percent.

As with downloads, Call of Duty: Mobile picked up most of its revenue in October, grossing $55 million compared to approximately $31 million in November. I’ve played some, and I like how it’s easy to both move and shoot on a touchscreen. I would have preferred to play on a Bluetooth controller, but the game doesn’t support them. And I suppose it would have made it too hard for touchscreen players to compete with someone who had a game controller. Still, I was able to succeed well in early games, partly due to the presence of so many bots, who help early players get accustomed to the first-person shooter fighting.

Call of Duty: Mobile

Above: Call of Duty: Mobile is the first Call of Duty game to be a hit on touchscreens.

Image Credit: Activision

The U.S. has accounted for the largest share of the revenue, with players there spending more than $36 million, or 42% of the total. Japanese players were the second biggest spenders, paying out more than $11 million, or 13.2%, while Great Britain rounded out the top three grossing countries with $2.6 million, or 3%.

Most of this revenue came from the App Store, which generated more than $51 million, or 59.2 percent of the total. Google Play, meanwhile, accumulated more than $35 million, or 40.7 percent.

While spending in the game has declined from its post-launch highs, it is consistently ranked in the top 25 grossing titles in its key markets. With new features and content beginning to roll out at a faster pace, we’ll likely see more peaks in spending over the coming months. As it stands, Call of Duty: Mobile continues to represent one of the most successful examples of translating a major console and PC property to mobile, Sensor Tower said.

That also comes on the success of Call of Duty: Modern Warfare, the PC and console game that debuted in October. Activision said that the game was outpacing sales of last year’s title, Call of Duty: Black Ops 4.

Author: Dean Takahashi
Source: Venturebeat

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