NewsPhotography

Leica and Panasonic Form ‘L Squared’ Partnership to Make Camera Gear

Panasonic and Leica have announced a new agreement for a comprehensive business alliance and work even more closely together to develop new technologies under the name L2 Technology (L squared Technology). The L2 stands for the L of Leica and Lumix and symbolizes the joint business and marketing activities going forward. The two companies say that L2 will unify the strengths of the two brands…
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ORWO Unveils WOLFEN NC500, its First New Color Film in Decades

Film company ORWO has announced a brand new film called WOLFEN NC500 which it says is the first new color film it has created in decades. ORWO is a German company and it only recently announced the Wolfen NP100, a brand new ISO 100 black-and-white 35mm film, which was its first new such film launched in 50 years. The WOLFEN NC500 is a limited edition 500 ASA, 36 exposure, color…
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Sony is Restarting Production of the a6400 Mirrorless Camera

Sony has announced that the production of the a6400 mirrorless camera has restarted. As a result of the worldwide computer chip shortage, the APS-C mirrorless camera was temporarily discontinued last December. Sony is now taking preorders ahead of the popular camera’s return. The a6400 has resumed production and Sony says that it has resumed accepting orders from distributors and will fulfill…
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Fujifilm launches the 150-600mm F5.6-8 R LM OIS WR, it's longest super telephoto zoom to date

Click to enlarge. Fujifilm has its largest super telephoto zoom lens to date, the 150–600mm F5.6–8 R LM OIS WR. This lens, according to Fujifilm, has been ‘engineered for photographers who rely on extreme zoom capabilities, even in the most challenging photographic situations.’ The lens, which offers a full-frame equivalent focal length range of 229–914mm, uses an optical design…
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