“We wanted to use the largest canvas we could find to put photographers front and center” – 25 artists just got their photos displayed on billboards across the US
September 30, 2026
VSCO has announced the first 25 images of The Fifty, an initiative to display 50 images from 50 different professional photographers on billboards or large-format out-of-home placements in their home state.
In these times of unprecedented uncertainty for photographers, the photography and social media platform wants to highlight the creativity and dedication from artists all over the…