CIRP: Apple users primed for hardware subscription thanks to financed iPhones and existing services
March 29, 2022
Last week, a report by Bloomberg indicated that Apple could adopt a new hardware subscription for iPhone and iPad later this year. That said, an analysis by Consumer Intelligence Research Partners shows that this is actually a logical next step for Apple users.
CIRP analyzed consumer behavior for subscription-related services, including phone purchase financing and trade-in rates, and the use of…
