Spin Master to play Bakugan anime in Roblox as metaverse experience

Interested in learning what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

Spin Master today announced it is launching a new metaverse experience in Roblox. Starting later this week, its anime Bakugan Battle Planet will be available to watch on-demand in the game.

The anime will roll out over the course of five months. Users can watch the first episodes in the Bakugan Battle League experience within Roblox, with four-to-six episodes dropping each week. According to Spin Master, this marks another foray into the metaverse.

Laura Henderson, Spin Master’s EVP of marketing, said in a statement, “Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first ever premiere of a full-length episode on Roblox. Today, we are doubling down in the metaverse, delivering Bakugan to its global fanbase and Roblox’s massive audience in another authentic, first of its kind immersive experience.”

In addition to the anime, Spin Master is also hosting the Battle League, which allows players to collect and battle with Bakugan. The Battle League joins dozens of other branded experiences in the metaverse, Roblox specifically.

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.

Author: Rachel Kaser
Source: Venturebeat

Related posts
AI & RoboticsNews

Identity crisis: Artificial intelligence and the flawed logic of ‘mind uploading’

AI & RoboticsNews

iRobot's pet poop-detecting Roomba j7+ vacuum is $200 off right now

Cleantech & EV'sNews

If you want an EV, buy now – Rivian, Fisker and others rush to lock in EV tax credits before changes


Apple September event: iPhone 14, Apple Watch Series 8, iOS 16 release date, and more

Sign up for our Newsletter and
stay informed!

Share Your Thoughts!

This site uses Akismet to reduce spam. Learn how your comment data is processed.