NewsPhotography

Lensrentals celebrates the Canon 5D Mark III's 10th birthday by putting it head-to-head against the Fujifilm GFX 100S

The Canon 5D Mark III turns 10 this month and Lensrentals is celebrating the anniversary by comparing the classic Canon DSLR against a modern, top-of-the-line camera to see just how far cameras have come in the last decade. The competition? The Fujifilm GFX 100S. There’s no question which camera is better. New cameras come out with better image sensors, faster shooting speeds and more…
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NewsPhotography

Lensbaby Unveils the 50mm f/2.5 Soft Focus II Optic

Lensbaby, a company known for making unconventional lenses that create unusual photos, has released a recreation of one of the company’s most popular swappable lens optics: the $280 50mm f/2.5 Soft Focus II. The original Soft Focus optic was launched about twelve years ago and quickly became one of the company’s most popular items until it was eventually discontinued a few years ago. The new…
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NewsPhotography

8 Useful Ways to Describe and Measure Your Photos

A leading textbook on creative photography, released in 1980, devotes more than 90% of its 460 pages to technical considerations — how cameras and lenses work, darkroom procedures, lighting — and just a few pages to aesthetics and composition. Reading that textbook today gives new appreciation for just how far we’ve evolved — and how much photography has simplified — in the…
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NewsPhotography

Lensbaby Soft Focus II includes an adjustable aperture & promises creative photo fun

Lensbaby has announced the Soft Focus II optic, a new 50mm lens in Lensbaby’s Optic Swap System. The Soft Focus II is a new-and-improved version of one of the earliest members of the Optic Swap System. The new version improves upon its predecessor by adding a 12-blade manually adjustable internal aperture to the drop-in magnetic aperture system. The lens has an F2.5-22 aperture range. When…
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