Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce
August 7, 2026
Sidd Motwani, Ian Anderson, and Shivaditya Sinha spent years building the behavioral intelligence infrastructure behind Spotify’s recommendation engine. Called Vector AI, the system is designed to predict a person’s intent and next actions instead of relying only on their past behavior. It powers about 90% of Spotify’s recommendations to its 800 million users.
Now, the three are…