Xiaomi unveils new logo and brand identity
March 30, 2021
Day two of Xiaomi’s Mega Launch event brought us the brand’s first foldable smartphone – the Mi Mix Fold but there was another non-tech announcement on stage. The new Xiaomi logo is here and it brings a brand new “Alive” branding identity designed by Japanese graphic designer Kenya Hara.
The big change in the new logo is its rounded edges. There’s also the new MI typography which adds…