Just 12% of global iOS users and 4% of US ones have allowed app tracking since the iOS 14.5 rollout
May 13, 2021
Nobody was ever in doubt that Apple’s new anti-app tracking (ATT) feature, rolled-out with iOS 14.5 would have a major impact on the way targeted advertisement works and consequently, any company with a business model built around it. Like Facebook and its subsidiaries, like Instagram – some of the most severely-affected parties and naturally among the most vocal against ATT.
Having a…