Over 50% of Harley-Davidson’s electric revenue came from selling kids’ e-bikes, not motorcycles
February 11, 2022
Harley-Davidson’s recent financial reports shed an interesting new light on its electric motorcycle operations. We’re now seeing more detail than ever before on where Harley’s electric-based revenue is coming from.
As a refresher, Harley-Davidson first launched its LiveWire electric motorcycle in 2019.
Around the same time, H-D purchased the StaCyc brand of kids’ electric balance bikes…