After backlash, Rivian (RIVN) backtracks on price hike in letter from Founder/CEO RJ Scaringe
March 3, 2022
Just two days ago, Rivian announced it would be either increasing the price of reservation holder vehicles $12,000+ or making reservation holders wait until 2024 at the earliest and giving them a smaller battery with a slower drivetrain and only two motors. Not the type of note Rivian reservation holders were hoping to see before their delivery.
The backlash from reservation holders, some from as…