Twitter is testing inserting ads into conversations on iOS
October 14, 2021
Twitter has announced it’s conducting a new test with some users in which ads start to appear in the middle of conversations.
The announcement was made by Twitter’s revenue product lead Bruce Falck (via the Verge). According to Falck, if you’re part of this global test, you’ll see ads after the first, third, or eighth reply under a tweet.
He says that Twitter sees “a big opportunity to…