Tesla has increased Model X prices and brought back an incentive that CEO Elon Musk said was unsustainable and “not coming back to any vehicles.”
Today, Tesla updated its Model X configurator in the US to raise the prices of the electric SUV by $5,000.
The new prices are $84,990 for the Long Range version and $99,990 for the Plaid version:
The price increase means the Model X ino longer qualifies for the $7,500 Federal EV tax credit as it now exceeds the $80,000 price cap for electric SUVs.
But with the price increase, Tesla is ramping up the incentives.
Tesla brings the price down by $1,000 with a referral code, it gives one option for free if you buy the Full Self-Driving package, and it is bringing pack “free Supercharing for life.”
The latter, Tesla stopped offering because CEO Elon Musk said it was unsustainable.
Back in 2020, the CEO said that it will “not come back to any [Tesla] vehicles”:
“Just us being fools, but free Supercharging forever is not coming back to any vehicles. It’s not a good incentive structure.”
However, it did bring it back last year as an “end-of-the-year incentive.”
But now, Tesla is bringing it back for Model S and Model X, and it applies to orders from the US, Canada, Puerto Rico, Europe and Middle East.
Tesla has made some changes to the program. Instead of being linked to the vehicle, meaning free Supercharging would remain if you sell it, it is now attached to your Tesla account.
The automaker also says that it doesn’t apply to vehicles used for commercial purposes:
“Customers who purchase or lease a new Model X are eligible for free Supercharging during your ownership of the vehicle. Offer is tied to your Tesla Account and cannot be transferred to another vehicle, person or order, even in the case of ownership transfer. Used vehicles, business orders and vehicles used for commercial purposes (like taxi, rideshare and delivery services) are excluded from this promotion.”
However, Tesla also said that the last time, but it is hard to enforce.
Author: Fred Lambert
Source: Electrek
Top comment by Beario
Liked by 37 people
Based on everything in the news lately, I think they are going to have to start pulling rabbits out of hats in terms of incentive ideas. The brand damage has already been done, especially in Europe (Germany and the Netherlands come to mind). Going to be an interesting year for sure.
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