Tesla and Elon Musk are targeted in a new paid TikTok smear campaign over claims that they participated in “employee health negligence and union busting.”
MSCHF, a somewhat mysterious company that has done strange product drops and stunt marketing campaigns, is behind the new project.
It was described as a “collective” in a New York Times profile earlier this year:
It rarely even produces commercial goods, and its employees are reluctant to call it a company at all. They refer to MSCHF, which was founded in 2016, as a “brand,” “group” or “collective,” and their creations, which appear online every two weeks, as “drops.”
While the company has been described as an “anti-capitalist” group, it has done deals with brands in the past and taken more than $11 million in outside investments.
Now its latest “drop” is something called the ‘Anti Advertising Advertising Club,’ which is going to pay TikTok users to spread negative messages about brands that they claim are doing bad things.
Tesla is amongst the companies targeted in this sort of anti-sponsored post campaign, and MSCHF will pay people $1,000 if they spread their message about Tesla to over 500,000 people:
The reason behind targeting Tesla is apparently for “employee health negligence and union busting.”
Here’s the actual ‘Tesla sound’ that the group is paying users to promote:
Author: Fred Lambert
Source: Electrek
