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Sensor Tower: Mario Kart Tour races to 200M downloads and $200M revenue

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Mario Kart Tour has reached two important milestones, according to mobile market analyst Sensor Tower, racing past 200 million downloads and $200 million in lifetime revenue on both iOS and Android.

The free-to-play mobile game from Nintendo launched in 2019. From April 1, 2020 to March 31, 2021, it was Nintendo’s No. 2 biggest earner on mobile, behind Fire Emblem Heroes.

Above: Top grossing Ninendo mobile games from April 1, 2020 to March 31, 2021.

Image Credit: Sensor Tower

Compared to other racing mobile racing games during that same period, Mario Kart Tour was No. 4.

Above: Top grossing mobile racing games from April 1, 2020 to March 31, 2021.

Image Credit: Sensor Tower

Mario Kart Tour has been most successful in the U.S., where it has earned 37.6% of its lifetime revenue ($76 million). Japan is No. 2 with 28%, followed by France as a distant No. 3 with 7.3%.

“While Mario Kart Tour has not been able to sustain the highs of its big launch, it has maintained a fairly consistent revenue stream, generating $7.7 million on average per month globally over the last year,” notes Sensor Tower.

Since the launch of Mario Kart Tour, Nintendo has become quieter on the mobile side, a business it started as it looked to diversify its portfolio after the disappointing sales of the Wii U. The massive success of the Switch has made that need less necessary.

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Author: Mike Minotti
Source: Venturebeat

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