NewsPhotography

Nikon’s Asia vs USA Z fc Marketing Reveals Divergent Philosophies

Like all major camera manufacturers, Nikon has different teams for different regions. As part of that, each gets its own budget to market new products, and comparing Nikon USA’s choices versus that of Nikon Asia presents two wildly different approaches to selling the retro-inspired Z fc. The Nikon Z fc is a camera that is inspired by the design of a classic Nikon film camera, the FM2. It was…
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NewsPhotography

Canon Unveils the RF 14-35mm f/4L IS USM Lens

Canon has announced the RF 14-35mm f/4L IS USM lens, a slower but lighter, more compact, and more affordable version of the f/2.8 iteration of the lens it launched in 2019. Similar to the 16-35mm f/2.8 and 16-35mm f/4 lenses that were available for Canon’s EF mount, the…
NewsPhotography

Nikon Announces Three New Lenses For its Z-Mount System

Nikon is doing its best to keep its promise of a rapidly expanding Z-mount lens family and has announced three small FX and DX-format lenses: the Nikkor Z DC 16-50mm f/3.5-6.3 VR, Nikkor Z 28mm f/2.8 (SE), and Nikkor Z DX 18-140mm f/3.5-6.3 VR. With the launch of the new Z fc system today, Nikon has also unveiled two new DX lenses meant to pair with this system, along with a third lens that will…
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NewsPhotography

Hands-on with the Nikon Z fc

1 2 3 4 5 6 7 8 9 10 Hands-on with the Nikon Z fc Nikon has just announced its newest Z-mount mirrorless camera, the retro-styled Z fc, and a silver edition of its 16-50mm F3.5-6.3 ‘pancake’ kit zoom to match. We’ve been fortunate enough to get our hands on pre-production copies of both, so let’s take a tour and…
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NewsPhotography

Nikon Z fc pre-production sample gallery

We were fortunate enough to get our hands on the new Nikon Z fc mirrorless camera – as well as its 16-50mm F3.5-6.3 VR and 28mm F2.8 SE lenses – a few days prior to launch. We braved the 100°F weather to bring you the first batch of samples from Nikon’s latest…
NewsPhotography

Video: ‘Sh*t Leica Photographers Say’ is a playful parody on the Leica-owner stereotype

Editor’s note: Leica owners, consider this a trigger warning (the headline should tell you everything you need to know). Also, there is some language that may be considered inappropriate in this video. We certainly take our photography serious here at DPReview, but there’s always room for a little fun (and self-deprecation). Photographer Samuel Lintaro Hopf has provided just that with his…
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