NewsPhotography

Leica Unveils the Vario-Elmarit-SL 24-70mm f/2.8 ASPH Lens

Leica has announced its version of the popular “desert island” lens in the Vario-Elmarit-SL 24-70mm f/2.8 ASPH, what it calls an “ideal lens with broad appeal,” as it is capable across multiple disciplines from travel, studio, architecture, photojournalism, portraiture, and more. Leica promises that this full-frame L-mount 24-70mm f/2.8 lens has “outstanding” optical performance…
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NewsPhotography

The Best Mirrorless Cameras in 2021

Given all the choices when it comes to a new camera, it can be quite an ordeal to research and decide on just one. While it mostly depends on what you need as a photographer. If you’ve been leaning more towards picking up a mirrorless camera, then you’re in the right…
NewsPhotography

Leica introduces Vario-Elmarit-SL 24-70mm F2.8 ASPH lens for L-mount

Leica has announced its Vario-Elmarit-SL 24-70mm F2.8 ASPH lens for full-frame L-mount bodies. This tele-zoom has 15 elements in 19 groups, with three of the elements having aspherical surfaces. The focus group is made up of a single element and is driven by a quiet stepping motor. The lens’ minimum focus distance is 18cm (7.1″) and the max magnification is 0.34x. The body is…
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NewsPhotography

Hotel Chain Will Pay You $10K To Travel and Take Photos for Two Weeks

Days Inn by Wyndham is looking to hire “an aspiring photographer and adventure seeker” to explore some of the United States’ most desirable locations and capture images along the way. The photos would then be used for the brand’s website and social media channels. While some companies would prefer to pay nothing for photographers, Days Inn continues to buck that trend and has announced…
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NewsPhotography

How to Tell an Effective Brand Story With Your Photos

Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium. As a commercial photographer, my goal is to tell a brand’s story as…
NewsPhotography

Leica brings substantial AF, video improvements to SL2-S with 2.0 firmware update

Leica has released a major 2.0 firmware update for its SL2-S full-frame camera, adding a collection of new and improved features, especially for video shooters. The first improvement Leica notes in its 2.0 firmware update for the SL2-S is a new autofocus algorithm that it says improves eye/face/head/body recognition as well as tracking performance. On the video front, Leica has added…
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