NewsPhotography

Soft Proofing Your Photos to Get the Most From Your Printer

As photographers, one of the most exciting parts of our job is to print the fantastic photos we capture. As eager as we are to get the prints, we need to ensure we follow the entire pre-printing process to the T to ensure you have realistic prints. One crucial step in the process is soft proofing. Soft proofing is a simple method that allows you to visualize what your photo will look…
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NewsPhotography

Panasonic, Leica sign strategic agreement for joint development of Leica and LUMIX products, technology

Leica Camera AG and Panasonic have announced that the two companies have signed a comprehensive, strategic collaboration agreement. As a result of the agreement, Leica and Panasonic will work more closely to jointly develop new technologies under the name L2 Technology (L squared Technology). The name L2 Technology is symbolic because it includes the ‘L’ from ‘Leica’ and…
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NewsPhotography

Gear in this story

Sigma’s new 16-28mm F2.8 lens offers an ultra-wide focal length range, fast continuous maximum aperture and impressive close focus capabilities. All in a remarkably small and lightweight package. So how well does it perform? Check out our sample gallery, shot around…
NewsPhotography

Sony Unveils Three APS-C Lenses for Hybrid Photo/Video Shooters

Sony has announced three new lenses that have been designed with the hybrid photographer/videographer in mind: the 10-20mm f/4 PZ, 15mm f/1.4, and 11mm f/1.8. Sony says that the number of creators producing both photo and video content has greatly increased in the last several years. The company cites that around 60% of surveyed creators said they were hybrid shooters in 2019, but in 2022 that…
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NewsPhotography

Viltrox 13mm f/1.4 Lens Ultra-Wide AF Lens Lands on Indiegogo

The camera equipment manufacturer Viltrox has launched a Indiegogo campaign for the Viltrox 13mm f/1.4, a large-aperture ultra-wide-angle autofocus lens that is perfect for vlogging, landscape, architecture, street, food, and astro photography. Full disclosure: This article was brought to you by Viltrox. Click here support the Viltrox 13mm f/1.4 campaign on Indiegogo. Why Was This…
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