NewsPhotography

The Science Behind Why Watches are Set to 10:10 in Advertising Photos

Pretty much any advertising photo of a watch and the face will almost always show the same time: 10:10. Most photographers do this to best show the company logo, but scientists have determined there was a more psychological reason to use this time. As reported by RealClear Science, researchers explored the idea that displaying the time of 10:10 sold more watches than other displayed…
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Panasonic Leica DG 9mm F1.7 sample gallery

Panasonic’s new 9mm F1.7 lens promises to deliver top performance in a pint-sized package. Does it raise the bar for ultra-wide angle lenses in the Micro Four Thirds system? Check out our sample gallery to find out. Want to learn more about this lens? Watch our…
NewsPhotography

DNP’s New Camera Captures the Action From Challenging Angles

DNP has launched a new action-oriented camera system called the Action Capture. Designed for adventure-style businesses, it addresses the desire for selfie photos in environments where taking one with a smartphone might prove difficult or dangerous. DNP Imagingcomm’s Action Capture system allows revelers to press an inviting red button at the perfect moment so a strategically-placed camera…
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Jason Momoa Apologizes for Taking Photos in Sistine Chapel

Actor Jason Momoa apologized for taking photos in the Sistine Chapel after disgruntled fans pointed out to him that the series of images he posted on his Instagram violated the rules that are normally enforced for everyone else. Momoa is currently in Rome shooting the 10th installment of the Fast and Furious film series, Fast X, and posted a few photos and videos to his Instagram in the…
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Cosina announces $930 Voigtländer APO-Lanthar 35mm F2 Aspherical lens for Nikon Z-mount cameras

Cosina has announced the details of its upcoming Voigtländer APO-Lanthar 35mm F2 Aspherical lens for Nikon Z mount cameras. Previously only available for Sony E-mount camera systems, Nikon Z-mount users will soon be able to get their own native version. The manual lens is constructed of 11 elements in nine groups, including five low-dispersion elements and two double-sided aspherical elements.
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