Porsche got thousands of Twitch viewers to play its newest ad
September 3, 2019
It took Twitch viewers four hours to figure out the puzzles in Porsche’s latest ad, an interactive playthrough where viewers controlled the IRL actions of two drivers in order to reveal the team’s newest electric car, the Porsche 99X. As Twitch’s Adam Harris told Digiday, the Choose Your Own Adventure-style game was aimed squarely at a younger audience of 18- to 34-year-olds who weren’t…