Nintendo ad buy shows it really wanted you to buy a Switch Lite before Animal Crossing dropped
March 22, 2020
Nintendo crushed the competition for recent gaming industry TV advertising, with its ads accounting for over 77% of all impressions in the 30-day period ending March 15 — during a time when the coronavirus crisis was escalating, but before it fully transformed daily life in the United States.
What happens next for the gaming industry? Even as much of the U.S. economy continues to shut down…