Karl Taylor, a photography educator, has published this 10-minute video that explains why hiring an assistant is one of the best investments of capital any photographer who is serious about growing a business can make. Taylor mentions a common statement many photographers say to themselves: “I can’t afford an assistant.” But at the same time, Taylor points out, these photographers do not…

Announced earlier this month, Fujifilm has released a firmware update for the X-T3 camera that should dramatically improve the autofocus performance of the camera. Fujifilm X-T3 Firmware version 4.00 updates ten features on the camera, namely tripling autofocus speed and doubling autofocus performance. The fastest AF speed has been improved from 0.06 seconds to 0.02 seconds, which Fujifilm says…

According to a report by BCN, despite a rough start to the year due to the proliferation of the COVID-19 Coronavirus, the camera has begun to recover in Japan, with Canon most notably growing in full-frame market share and closing in on Sony. According to a translated version of the BCN report, as of April “the decline in mirrorless interchangeable-lens cameras was greater than that of the…

Braedon Flynn from Film Supply Club is back with another film photography shootout. Except this time, instead of comparing two different film stocks (see here), he’s comparing two formats using the same film: 35mm and 120 format Fuji 400H. The video is really less about “which is better” and more about “why and how do you shoot one over the other.” At its core, it’s an educational…