Why Call of Duty has lasted 20 years without triggering franchise exhaustion | Rob Kostich
October 2, 2023
GamesBeat Next unites gaming industry leaders for exceptional content, networking, and deal-making opportunities. Join us on Oct 23-24 in San Francisco. Register Now
After 20 years, Call of Duty has hit more milestones than most other video games. As of last year, Activision’s first-person shooter combat franchise had hit $30 billion in lifetime revenue and 425 million premium…