Ford creates a premium gas fragrance for electric cars in bizarre attempt to help EV adoption
July 16, 2021
That’s not a joke headline. You are not on the Onion. Ford surveyed drivers and found that most of them would “miss the smell of petrol” if they go electric.
The automaker then came up with a Mach-Eau (get it?) scent to help those drivers transition to electric vehicles.
Yes, it’s a thing. Everyone knows a gearhead who loves the smell of burning rubber and petrol. It’s not entirely…