GM’s Super Bowl campaign features Austin Powers characters using Ultium EV technology to save the world, then take it over
February 10, 2022
General Motor’s streak of newsworthy movements continues as we head into Super Bowl weekend. The American automaker has begun teasing this year’s big game commercial, which continues its “Everybody In” campaign to promote its EV lineup. This year however, GM’s “everybody” includes some familiar, villainous faces from the Austin Powers film franchise.
As one of the longest tenured…