Google drops FLoC and proposes new Topics API for replacing third-party cookies used by ads
January 26, 2022
At the start of 2021, Google offered the Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies used to place relevant ads on sites. Following criticism and feedback over the past year, Google today proposed the Topics API as a new solution.
Google wants to phase out the use of third-party cookies in Chrome by 2023. To do so, it’s working on a series of…