Tamron has announced what it is calling the world’s first wide range 4.1x standard zoom lens for Fujifilm X-mount, the new 17-70mm f/2.8 Di III-A VC RXD. The lens is an X-mount version of the company’s 17-70mm f/2.8 Di III-A VC RXD that was released in January for Sony E-mount APS-C cameras and features an f/2.8 constant aperture across the entire zoom ratio. The lens, which has a…

When asked to present food in a natural yet humorous manner, photographer Dwight Eschliman and his team brought the concept to life through a series of well-lit, colorful, and styled photos for the supermarket chain Lidl. From the Concept to the Photo Studio Eschliman has developed a way of working with a strong team to create consistent results for his clients. One such client was the…