Mattel partners with Zynga’s Rollic to make Barbie mobile game
February 29, 2024
Mattel has teamed up with Zynga’s Rollic casual game studio to make a new Barbie mobile game.
So yes, there is finally a new Barbie game coming, and, no, it’s not called Barbenheimer.
El Segundo, California-based Mattel is teaming up with Take-Two’s Zynga/Rollic to launch the game on digital shelves later this year. The partnership represents a significant stride in Mattel’s mission to…