Should Apple expand its new ‘Ultra’ branding to the iPhone 15 lineup?
September 26, 2022
Apple just started selling the new Apple Watch Ultra. A few months ago, the company introduced the M1 Ultra processor. Is it time for Apple to bring this branding to the iPhone, with next year’s iPhone 15 Ultra replacing the iPhone 15 Pro Max?
Apple has been pretty inconsistent while branding its lineups. There are regular versions, “Air,” “Pro,” “Plus,” “Ultra,” “Max,” and…