Ford dealers are taking advantage of strong demand for F-150 Lightning, marking it up by $30,000
December 31, 2021
Many Ford dealers are taking advantage of the strong demand for F-150 Lightning electric pickup truck and marking it up by as much as $30,000.
Amongst many other things, one great underappreciated thing that Tesla did was put the auto dealer model into perspective.
Tesla’s direct-to-consumer approach is not perfect, but it showed that there’s a major issue with having widely different prices…