Apple exec explains the creation of its Shot on iPhone campaign
November 15, 2021
One of the most important campaigns for the iPhone is “Shot on iPhone.” It started in 2014, and in a new interview with Adweek, Apple VP Tor Myhren explained how the company created it.
Envisioned from the start for outdoor placement, “Shot on iPhone” was “a ridiculously simple idea,” Myhren said, “based on behavior we were seeing with people posting their photos and hashtagging…