iPhone loyalty rate continues to exceed 90%, new CIRP data shows
October 29, 2021
Apple has long been one of the most dominant smartphone brands in terms of brand loyalty. New data today from analysts at Consumer Intelligence Research Partners shows that Apple fans continue to remain loyal to Apple, with 90% of iPhone buyers remaining with Apple.
According to the data, Apple accounts for just under half of all US smartphone sales in the past three years. In the same period…