How Intuit killed the chatbot crutch – and built an agentic AI playbook you can copy
September 1, 2025
In the frenzied land rush for generative AI that followed ChatGPT’s debut, the mandate from Intuit’s CEO was clear: ship the company’s largest, most shocking AI-driven launch by Sept. 2023.
Responding with blazing speed, the $200 billion company behind QuickBooks, TurboTax, and Mailchimp, delivered Intuit Assist, the company’s new generative AI assistant. Its most prominent feature was a…