Apple (gently) taps ASMR fans with its latest iPhone ads
August 8, 2019
Apple wants to show that it’s hip to what the kids are watching, and that apparently includes latching on to one of YouTube’s biggest trends: ASMR videos. The company has posted a series of iPhone-captured “Apple ASMR” clips from director Anson Fogel that aim to deliver relaxing tingles. There are only four so far, but Apple was clearly taking notes when it looked at…