Google apps will stop using tracking ID that would require upcoming iOS 14 permission prompt
January 27, 2021
With iOS 14, Apple is requiring app developers to tell users about and have them opt-in to tracking. Google announced today that its first-party iOS apps will stop using certain tracking methods to avoid having to show the upcoming permission prompt. Meanwhile, the company also provided guidance to developers and advertisers ahead of Apple’s App Tracking Transparency initiative.
Tracking…