CIRP: US buyers bought more expensive iPhones, traded in their old ones earlier in Q2 2021
July 17, 2021
CIRP surveyed 500 US customers who bought an iPhone, iPad, Mac or an Apple Watch in the April-June quarter of this year. And what the researchers found is that Apple customers are spending more money than in previous quarters.
While the general trend in the industry (and for iPhones too, until now) is for the upgrade cycle to grow, US buyers were trading in newer iPhones than before. CIRP notes…