Gaming

From mid-June to mid-July, the gaming industry — largely propelled by PlayStation — had a modest 5.05% increase in TV ad impressions and a 0.83% increase in estimated spend compared to the previous 30-day period. Overall, 13 brands spent an estimated $15.4 million airing 32 spots over 4,900 times, generating 779.5 million TV ad impressions from June 16 through July 15. GamesBeat has partnered…

Ubisoft is going to charge $60 for its games on Xbox Series X and PlayStation 5 in 2020. This is in line with the company’s (and most of the industry’s) pricing since the launch of the Xbox 360. So why is this notable? Because Take-Two and its subsidiary 2K Games announced they are upping the price of NBA 2K21 on the next-gen consoles to $70. But it’s also worth noting that Ubisoft chief…

After a few weeks of turmoil related to sexual harassment allegations at the French video game publisher, Ubisoft CEO Yves Guillemot announced a number of departures in the company’s executive ranks related to misconduct investigations. Ubisoft said these personnel changes are part of the ongoing review of allegations of misconduct and inappropriate behavior, such as sexual harassment by…

Intellivision Entertainment has hired Xbox veteran J Allard as its global managing director. Allard will report to Intellivision CEO Tommy Tallarico, and he will take charge of a wide variety of operations that are critical in launching the company’s retro game console, the Intellivision Amico, which debuts on October 10 this year (10-10-20). The original Intellivision was a game console from…