Video Games Could Have Movie-Style Product Placement to Counter Rising Costs, Ex-Dragon Age Boss Says
June 2, 2026
As big budget video game development gets more costly, including TV and movie-style product placement could help make up the shortfall, BioWare’s former Dragon Age boss Mark Darrah has said.
In a lengthy video discussing the future of video game monetization, Darrah noted the rise of AAA games including live-service elements to ensure owners kept playing — and paying — long after release.