Ahead of a July 22 Galaxy Unpacked event in London, TM Roh, CEO and President of Samsung Electronics, says the winner in AI won’t be the company with the smartest computer brain – it’ll be the one whose gadgets already know your daily routine.
Think about how electricity actually changed people’s lives. It wasn’t the giant power plant that mattered to the average family – it was the simple light switch on the bedroom wall. The internet didn’t become useful the day it was invented; it became useful once ordinary people could open a Browser and search for something. The smartphone didn’t change the world by itself – it changed the world once apps like maps, banking, and food delivery showed up on it.
In a new blog post, Roh says AI is heading down that same road. The clever technology already exists in labs. The real question, he says, is which company can quietly slip that intelligence into people’s everyday lives, through devices they already own and trust.
From “Answering Questions” to “Doing Things For You”
Right now, most AI works like a very smart search engine – you ask, it answers. Roh says the next stage is AI that quietly does things for you, while you stay in charge of the final decision. Think of an assistant that notices you slept badly and quietly moves your 7 a.m. gym session to later in the day, or one that sees your calendar is packed and orders your groceries a day early so you’re not stuck without milk.
But for AI to help you like that, Roh argues, it first has to understand you – your habits, your health, your schedule. That’s why he says it matters which device the AI is sitting on, not just how smart it is.
This is the reasoning behind Samsung making so many different gadgets, Roh explains:
- Your phone is with you all day – it knows where you go and who you talk to.
- Your tablet is where you read, study, or draw.
- Your watch knows how you slept last night and how fast your heart is beating right now.
- Your TV and smart fridge or washing machine know what’s happening at home.
- Newer things like foldable phones and smart glasses add even more everyday context.
On their own, each device only sees a small slice of your life – like one puzzle piece. Roh’s argument is that when Samsung connects all these pieces together, the picture becomes complete enough that the AI can genuinely help, quietly, in the background – the way a good assistant would, without you having to ask.
Open, But Locked Down Where It Counts
Roh compares this to how the internet and mobile phones took off in the first place – by staying open, so lots of companies could build on top of them instead of one company controlling everything. Samsung’s own version of this is called SmartThings, which lets your Samsung phone, TV, fridge, and other gadgets – plus gadgets from other brands – all talk to each other.
But Roh is careful to say that being “open” isn’t enough on its own – people also need to trust that their personal information is safe. That’s where Samsung Knox comes in: think of it like a digital lock and safe built into every Galaxy device, which now also protects the information as it travels between your devices – say, from your watch to your phone. Roh says the most sensitive personal details, like health data, are kept on your own device rather than sent off somewhere else, so you stay in control of who sees what.
Why Foldable Phones and Watches Matter Here
Roh connects all of this back to Samsung’s actual products. As phones are asked to do more at once – say, watching a video while replying to messages – a foldable screen that opens up like a small tablet becomes genuinely useful, which is why Samsung keeps making its foldables thinner, lighter, and tougher.
He also points to watches and health: a device on your wrist that tracks your sleep and recovery, quietly feeding that information into the rest of your day – similar to how a fitness tracker might nudge you to walk more or go to bed earlier.
What’s Actually Happening on July 22
Samsung has now confirmed the details. Galaxy Unpacked will happen on July 22 in London – the first time Samsung has held this event in the UK, instead of its usual New York or San Francisco stops. It’ll be shown live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel, starting at 2 p.m. UK time (9 a.m. US Eastern time / 3 p.m. Central Europe time). The event’s tagline is “A New Shape Unfolds.”
Samsung hasn’t officially said what’s launching, but we can expect:
- New folding phones – an updated Galaxy Z Fold (possibly a wider version, closer in shape to a small notebook) and Galaxy Z Flip
- New Galaxy Watch models with better battery life
- A possible first on-stage look at Samsung’s smart glasses, built with Google, similar in idea to normal glasses that can talk to you and see what you see
Author: Sandeep Budki
Source: The Mobile Indian
Reviewed By: Editorial Team
