Adobe predicts AI-assisted online shopping to grow 520% during the 2025 US holiday season
October 7, 2025
The U.S. holiday shopping season is expected to bring in $253.4 billion in online sales this year, up 5.3% year-over-year, according to a new report from Adobe’s e-commerce connected division, Adobe Analytics.
Adobe Analytics develops its predictions by analyzing over 1 trillion visits to U.S. retail sites, encompassing 100 million SKUs across 18 product categories. Its analytics software…