Spotify exec focused on global expansion joins Google to do the same for YouTube Music
February 26, 2022
YouTube Music’s subscriber base has been growing over the past year especially among youths. Google wants to keep that pace up by hiring a former Spotify executive to lead YouTube Music in Asia-Pacific (APAC).
Paul Smith, as spotted by Music Business Worldwide, was Spotify’s Global Head of International Licensing from February 2017 to 2022:
Driving Spotify’s global expansion across New…
