AI & RoboticsNews

How AI and automation change brands’ approach to market research

Check out all the on-demand sessions from the Intelligent Security Summit here. For brands hunting for customer insights to drive decision-making, improve customer experience (CX), and ultimately spur growth, market research has long been part of the toolkit. Whether it’s actually helpful or not is another question. In a typical market research project, brands invest (often heavily) in…
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