The names of many iOS apps are changing as even big brands engage in keyword spamming

The effectiveness of keyword spamming on the App Store is leading developers of many apps to change the names of their apps – including those owned by major brands. Apple commentator John Gruber noticed the trend, and was puzzled by it. Last week I noticed an update for an app on my iPhone with a name that struck me as odd: “Dropbox: Cloud Photo Storage”. I have long had the regular Dropbox…
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