Poll: Tim Cook thinks you’d pay more for an iPhone Ultra, but is he right?

Over the weekend, a report from Bloomberg suggested that Apple is considering adding a new high-end option to the iPhone lineup. This device, potentially branded as the “Ultra,” would be more expensive than the “Pro Max,” but the question is how much more Apple mulling iPhone Ultra for 2024 During Apple’s Q1 2023 earnings call with investors last week, Apple CEO Tim Cook acknowledged…
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