EA pulls ads from 'UFC 4' replays after widespread complaints
September 7, 2020
EA’s UFC 4 is off to a rough start. The developer told Eurogamer it had removed commercials from the MMA game’s replays and overlays after many fans complained about the experience. These weren’t small, unintrusive promos — one commonly-cited example was a full-screen video ad for Amazon’s second season of The Boys. UFC 3 players have reported similar ads.
The company said it turned the…