Ford’s “From America, For America” deal, offering employee pricing for all, is helping drive sales. But, with Trump’s new tariffs, how long will the savings last?
A handshake with every American
The campaign was introduced a little over a month ago, but CEO Jim Farley said it’s already giving the company a lift.
Ford EV launched the “From America, For America” campaign on April 3…
Ford is cutting another 4,000 jobs in Europe as it loses ground in the global EV race
November 22, 2024
Ford is slashing another 4,000 jobs in Europe as it struggles to keep pace with the market’s shift to electric vehicles (EVs). The American automaker said a “highly disruptive” EV market and new competition are causing significant losses in the region. Ford’s…
Ford is losing two of its most experienced leadership team members in Germany. The long-time leaders are leaving their roles as Ford continues restructuring its business overseas.
Ford downsizes leadership in Germany again
In June, Ford lost its top European executive…
Ford is giving EV buyers a free home charger and more as part of its new 'Power Promise'
October 3, 2024
Buy a new Ford EV and get a free home charger as part of its new “Ford Power Promise.” The program is designed to finally put the EV misperceptions to rest while making it even easier to go electric.
It’s “not range anxiety, but change anxiety,” Martin Delonis, Ford’s senior manager of business innovation and E-Marketing, explained.
After some digging, Ford found that buyers on the…
