Will EVs be Ford’s ‘revival’? The automaker’s CEO, Chairman, and VP of sustainability believe so
September 5, 2022
Ford has ambitious plans for the electric vehicle market. Or, as Ford’s vice president of sustainability, Bob Holycross, explains, EVs will revive the near 120-year-old automaker.
The American automaker is in the midst of a complete brand overhaul, and its strategy to convert models people recognize the most into electric is paying off so far.
Ford first converted its legendary performance car…
