Apple: Most iOS 15 users opt out of personalized ads; no impact on App Store Search Ads conversions
May 12, 2022
Apple’s Search Ads business is becoming an increasingly important part of its Services revenue. In a presentation to advertising clients today, obtained by 9to5Mac, the company emphasizes that even as Search Ads continue to grow, the vast majority of users are opting for an experience that doesn’t rely on personalized advertising.
App Store Search Ads and personalized ads
Apple is presenting…
