Candy Crush Saga brings the Power of AI
March 22, 2024
A duo of King product and research directors spoke at the Game Developers Conference today about how AI transformed automated level creation in Candy Crush Saga.
King has had an interesting journey in implementing and using AI to create business value; it has investing in everything from A/B testing to high-speed AI level testing to enhance the player experience.
Back in September, Activision…